The B&B Network (BNBN) is an Internet Marketing Association with a network of over 100 websites and portals. Membership provides a unique combination of website design & hosting, room rate and offers management, secure credit card terminal, syndication of Last Minute Deals and Special offers, Internet advertising and a Trade Organisation that actively promotes each and every member. Membership is available for any type of business that offers bed and breakfast accommodation:-
- Bed and Breakfasts
- B&B Family Homes
- Guesthouses & Hotels
- Inns & Pubs
- Travel Lodges & Motels
The BNBN has 4 main purposes:-
- To provide an independent, stable and well funded Internet marketing organisation for the accommodation & hospitality sectors
- To ensure cost effective & comprehensive Internet marketing for its members by use of a collective marketing model
- To provide both up to date technical & Internet marketing skills - Maintain and equip the B&B Network and members websites with technological advances
- Provide members with an effective local and/or global promotional vehicle (a network of over 100 websites) on which to promote their businesses and ensure the public and Internet users have an easy to use and easy to search accommodation resource
Strength in Numbers: A collective marketing model is used to provide members with:-
- A major Global Internet presence
- Findability on the World Wide Web
- Support of an experienced marketing team
- Internet Marketing & Technical support
- Free periodic updates to members websites
- Choice of 3 Website Designs
- FREE Internet Merchant Account
- Website content management (CMS)
- Representation at trade fairs
- Marketing communications & PR
- Online and offline promotion
- Internet marketing tools & statistics
By making a shared contribution to these essential costs, the single annual membership subscription provides a level of Internet marketing for accommodation owners that only an experienced team of specialists can provide.
The collective marketing model also allows for every members website, every network website and every webpage to effectively act as a portal or gateway into the network as a whole by linking back to the main website. This strengthens findability in the search engines and enhances the brand name "B&B Network".
Making it all work! For collective marketing to work effectively, it is important that members are treated equally. To achieve this, the display of members accommodation for any given town or region is randomised. Equally, members must follow a simple code of practice in dealing with guests both online and during their stay.
Internet Marketing Skills: To achieve a major presence on the Internet, the knowledge & skills required are many and the cost is often beyond the budget of small accommodation businesses. Joining an Internet marketing association, such as the B&B Network, means you can leave the experts to get on with the difficult bits but take advantage of free online training for the posting Last Minute Deals, Special Offers and managing bookings & enquiries.
Uniquely, the B&B Network combine their Internet marketing skills with the ability to capture and redirect Internet traffic directly to members websites - As part of their annual membership, members are provided with a website and domain name that is promoted on an increasing number of websites in the network. Members have a choice of 3 website designs dependant upon membership grade.
Each member is asigned a user name and password to access an admin panel where they can manage their Bookings, Internet Marketing and monitor the performance of their online presence. All membership grades can show availability and update their room rates instantly.
MEMBERSHIP GRADES (Click for Info)