The B&B Network - Where would you stay without it ?
OUR VISION: to build the B&B Network into the peoples choice for connecting directly with accommodation worldwide by using effective Internet marketing.
OUR STRATEGY: is to capture as much Internet traffic as possible and redirect this to our members websites. The elements that provide this are:-
- Search Engines: An important element in attracting visitors but not necessarily a reliable source of traffic, is search engine positioning - being FOUND in the search engine results pages (SERPs) is essential. Having a network of websites tends to act as a safety net as search engines adjust their rules and page ranking goes up and down.
- Alternative Techniques: We never assume that people ONLY arrive at B&B Network websites (or any website for that matter) via search engines - this would be not only naive but foolhardy. We capture and indeed generate Internet traffic using various Internet marketing techniques. The B&B Network team use some unique techniques as well as the more common ones to sustain traffic to and develop progressive interest in their websites.
- Newsletters & Email Campaigns: Our International Newsletter is sent to over 30,000 "opted in" readers and from time to time they also receive special offers via email.
- Printed Material: We have a DL leaflet to promote the B&B Network at exhibitions, seminars, workshops and to travel agents & guests.
- Media Promotion: We regularly release information to the media on our activities and new innovations. In the Ireland we shall be advertising in the popular SEEK family guides to travel & holidays
- Exhibitions: We attend travel trade exhibitions in order to raise the profile of the B&B Network amongst the trade and public.
- Internet Linking and Banner Advertising: The association has an ongoing measured reciprocal & incoming link strategy and a wide banner advertising programme - all part of our plan to 'BE SEEN' where-ever and when-ever possible.
- Stealth Techniques: The Internet allows us to measure and respond to, the day to day activity on our websites. auto-response emails often advise users of the B&B Network news and we help keep the focus of users by providing infomation pages that make our 'audience' aware of our activities.
OUR OBJECTIVE: is quite clear, much to the delight of those subscribing to our Internet Marketing Association - to convert as much of the Internet traffic we capture into business for OUR MEMBERS.
As the technology behind the Internet evolves, members can be assured that the B&B Network team are aware of announced, anticipated and predicted changes.